hello! i'm meheRA.
(I RHYME WITH SARAH.)
A marketer focused on connecting people to knowledge and products that matter.
PORTFOLIO
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Experience
Marketing with purpose
2020; 2021-PRESENT
VSP Vision Care
B2B Market/Communications Manager
VSP is pushing the boundaries of vision care to increase preventive health in member populations, particularly those with chronic conditions. I develop go-to-market strategies and execute integrated ABM campaigns to grow business in the government and commercial markets. Responsible for furthering strategic partnership with Teladoc Health, agency management, and thought leadership content strategy across SBUs.
2013-2019
RSE
Associate Director / Senior Project Manager
I led internal and external teams through research, strategic planning, execution of comprehensive marketing and communications plans and reporting outcomes. I took on strategic positioning for RFP responses that grew social impact revenue. Directly managed team of 9 with 3 direct reports and budgets from $100K to $38M.
2012-2013
Ghirardelli Chocolate
Assistant Brand Manager
I served as the general manager and strategist for Ghirardelli's national holiday product portfolio. Developed custom products for Walmart and Target. Managed external agencies on digital advertising and consumer promotions campaigns.
2011-2012
MZA Events, AIDS Walk SF
Director
Returned to the company when I moved back to the Bay Area. Led marketing strategy and execution for 25th annual event with 25K+ participants. Forged and strengthened corporate sponsorship relationships, including creating custom "owned" areas. Increased YoY online fundraising by 5% and overall grassroots fundraising by 2% while keeping costs flat.
2007-2010
Nottingham Spirk Design
Program Director
I was the primary client contact for Fortune 500 innovation pipeline programs. Drove agency and client growth in down economy by leading teams through innovation process to bring new products and brands to market.
2005-2007
Case Western University
Full-time MBA Student
My focus was on Marketing and Design in Management. I was an Alumni Association Scholarship recipient and Co-President of our Net Impact chapter.
Mehera embraces the core values of the agency by striving for excellence in all the projects she leads and contributes to. She continues to provide clients with exceptional leadership and provides terrific guidance to the team members who support her efforts. She has the trust and respect of her clients and meets or exceeds expectations.
- Excerpt from annual review, 2018, by Norma Rivera, Director
Jayson Simeon
Design Lead
(colleague)
Jayson Simeon
Design Lead
(colleague)
I had the pleasure of working side by side with Mehera on a broad range of product development projects. She is a savvy and focused individual who demonstrates great leadership and communication skills that compliment to her marketing experience and background.
Jonas Heineman
Operations Manager
(direct report)
Jonas Heineman
Operations Manager
(direct report)
Mehera brings out the best in everyone who works for and with her by managing individuals and teams with a respectful firmness. It is rare to find someone who both delivers work product of the highest quality and effectively motivates others to do the same, and I'm grateful to have learned so much from her.
CONTACT
Thank you for checking out my work. Please feel free to reach out!
meheramay@gmail
415.517.6360